Marketing
Video – Your Hometown Journey
Your Hometown Journey begins here! With 74% of insurance shoppers beginning online, you need to be where the action is. With our real-time insurance leads, you spend less time finding the right contact and more time closing deals.
Featured
Why Direct Mail Advertising Can Benefit Insurance Agents
Twenty years ago, digital advertising looked like it might render direct mail obsolete. Marketing online was supposed to be quick, easy, and provide instant access to statistics about its effectiveness. It hasn’t turned out exactly as predicted. A fair number of consumers use adblockers, so they never even see ads. Read more…
Featured
5 Easy Ways to Add Value to Your Business
Most consumers shopping for insurance focus primarily on price. You can’t control premium rates, so does that mean you have no sway when it comes to their purchasing decisions? Of course not! A good insurance agent is always looking for ways to solidify their client relationships by adding extra value Read more…
Featured
Maintaining Client Relationships in the Tech Age
As automation and technology assume a larger role in everyone’s lives, what happens to the personal relationships that are often the backbone of an insurance agent’s business? How can you foster a sense of community and loyalty when you’re less likely than ever to meet prospects face-to-face? It can be Read more…
Pro Tips
Grow More Business from Your Customers
Upselling and cross-selling are two tools that every insurance salesperson should have in their toolbox. Like a wrench and screwdriver, both can be used differently depending on the job you need to get done. And they can sometimes be used together for even greater effect. The two sales techniques are Read more…
Marketing
Social Media Marketing for Insurance Agents
Using social media for your insurance agency can seem deceptively easy. It literally only takes a few minutes to create an account on platforms like Facebook, LinkedIn, Instagram or Twitter, and you don’t have to be very computer literate to figure out how to post, add photos, leave comments, etc. Read more…
Pro Tips
Three Steps to Close More End-of-Month Sales
Monthly quotas can be both a motivator and a pain point. They can be great for fueling the fire of your sales efforts. But they can also sometimes add negative pressure that turns you into your less-than-best sales self. There isn’t one magic formula that will guarantee a sale in Read more…
Pro Tips
Setting Insurance Appointments with Potential Customers
In-person meetings offer insurance agents a chance to connect on a deeper level with prospects. Looking at body language, you can read facial cues like a furrowed brow that may mean someone doesn’t understand what you’re saying. Or you can watch for when your prospect’s demeanor brightens, indicating that you’ve Read more…