Sunday, December 16, 2018

The Secret to Working Online Leads

No matter how large or small your agency, lead nurturing is the most important thing anyone in sales and marketing can do. The reason...

Why Insurance Lead Distribution Isn’t as Competitive as It Might Seem

In a recent poll on our Hometown University website, we asked agents the following question: “What is your biggest complaint about working with online-lead...

Scripting for Follow-Up Calls

Sales is about emotion—you are trying to evoke the kind of positive response from an insurance lead that will make them want to purchase...

Best Practices for Buying Insurance Leads

Buying insurance leads is an excellent way to find new customers, explore new markets and build a book of business. We asked Hometown Quotes...

6 Behaviors Prospects Hate

Shopping for insurance is a neutral activity at best—just something that has to be done. As an insurance agent, how you handle your interactions...

How Many Times Should You Follow Up with a Lead?

A common question that comes up in sales is, how many times an insurance agent should follow up with a lead before the lead...

3 Common Mistakes New Insurance Agents Should Avoid

The insurance industry is a highly competitive field. Some factors that affect sales, like pricing, will be out of your control—a quote is a...

Six Ways to Close More Auto Insurance Leads

In 2015, there were approximately 260 million registered passenger vehicles in the United States. Because auto insurance is a necessity for anyone who drives...

3 Reasons to Care About Customer Retention and 7 Ways to Do It

How many years have you been going to the same coffee shop or barber or mechanic? What makes you want to stick with that...

How to Close a Sale with the Best Phone Tips

Insurance sales used to happen during traditional business meetings. A customer would make an appointment and arrive in a suit-and-tie or dress-and-pumps, handshakes would...

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