Top Employee Benefits That Will Generate Solid Leads and More Insurance Sales

In every business, employees influence the customer experience. The success of your business also depends on the engagement and motivation of your team. Employees who feel appreciated and recognized are encouraged to perform at their best. A powerful way to help employees feel valued is by providing great benefits and incentives. That’s why we want to make sure that you find all the best benefits and perks to generate solid leads and more insurance sales.


One of the most popular ways to incentivize your employees into referring new clients your way is by offering a referral bonus. It is essentially a monetary reward for every client your employees send your way to become your customer. It can be as simple as saying, “for every person that signs up with us after being referred by one of the employees, I will give them $100”.

Many insurance companies pay sales employees a base salary plus commission, but some offer extra rewards for top performers. For example, you might reward the top three insurance salespeople each month with a cash bonus or gift card. You could also include one incentive that salespeople would all qualify for when they reach a certain level of sales during the year.

Health Insurance Coverage

The most important perk you can offer is excellent health insurance coverage. It’s often the top deciding factor for employees when choosing between two jobs. It helps you attract and retain the best employees. It also gives them peace of mind when paying for healthcare services. In turn, an employee in good health will be better able to focus on work and perform at a higher level.

Retirement Plan

Another great benefit to offer employees is a retirement plan. A 401(k) plan allows workers to save a portion of their income for retirement while reducing their tax liability. Some companies also reward employees who make contributions toward retirement by matching those contributions and offering an extra benefit. This amount is usually a percentage of their salary—when they retire. In addition to being an excellent way for people to save for their golden years, offering a 401(k) plan can also help you attract top talent and reduce turnover.

Flexible Working Hours

One of the biggest draws of working in insurance is the flexible work schedule. While many insurance agents work full time, others adjust their schedules to accommodate family or other commitments. Consider offering part-time options or remote work options to allow your employees to take care of business at home as well as at work. A flexible schedule can increase productivity since employees can work when they’re most productive.

Paid Time Off (PTO) For Hitting Sales Goals

You need to reward your insurance sales team when they exceed their goals. It encourages them to work hard and increases lead generation. One way to do this is by offering paid time off when an employee reaches a particular goal. Some agencies offer their employees PTO based on production numbers. For example, if an employee hits a specific annual premium count, they may earn one week of paid time off. The time away from work gives employees something to look forward to while working hard to hit their sales goals.

Educational Reimbursement

Educational reimbursement is another great way to boost loyalty amongst your employees. Investing in education also teaches them new skills and resources needed to improve productivity in the workplace. Even if it means paying for an online class once or twice a year, this benefit will increase motivation and productivity in the workplace.

Unlimited Income Potential

Insurance sales reps aren’t motivated by salary alone. They want an opportunity to keep growing their earnings as their experience grows. Offering an unlimited income potential is crucial in recruiting top sales agents. It also motivates employees to do better and reach higher. If the employee works hard and develops relationships with new prospects and clients, they can continue to earn commissions on the policies that they sell.

Conclusively, there are a thousand employee perks and benefits. They can have a significant impact on your lead generation and insurance sales. Additionally, they can help you stand out from the competition by keeping your employees happy. You also show that you are looking out for your employees by offering the right employee benefits, making them feel valued. Even if you don’t have the budget to offer the newest and most expensive benefits, remember that benefits come in all shapes and sizes. A few basic policies could give you the competitive edge you need over your competitors, especially if they never factor in employee benefits at all.

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