Strategic Texting Makes a Lot of Sense Texting is good for a lot more than sending inside jokes with a group of college friends or keeping tabs on a teenager who’d rather type than talk. Texts can also be useful in a business setting such as insurance sales. Like any Read more…
A Useful Work-from-Home Project: Create a Drip Email Campaign Our last blog post covered some whys and hows of using email to market your insurance business. This week we’ll look at a specific type of emailing—drip campaigns. A drip campaign is a series of emails planned to have a cumulative Read more…
3 Times and 6 Ways to Ask for Referrals You know referrals are a great way to build your insurance book. You’ve heard there are some especially good times to ask for a referral, like right after an initial sale, a premium reduction or a successful claim. But maybe you’re Read more…
Hanging onto insurance customers can be tough. Sometimes a client will leave you for a random reason—their best friend just became an insurance agent, and they really want to be supportive of her new business. Or maybe they’re selling their home and cars and moving to another country. More commonly, Read more…
Think back to the last time you met someone and immediately felt at ease. What was it that made you like them instantly? Conversely, what about the person who triggered distrust or dislike—what was it that caused such a strong negative reaction? It could be based on their, and your, Read more…
Imagine you don’t work in the insurance business. Picture yourself as a dentist or an electrician, and now it’s time for you to shop for and purchase insurance. What would your experience be like? Do you know? Try calling your agency’s phone number or have a friend do it and Read more…
Prospecting: an unavoidable part of an insurance agent’s job. New agents need to do a lot of it to build their clientele, and experienced agents with large books need to replace clients lost to attrition if they want to maintain or grow their agencies. Here are three tried-and-true tips to Read more…
In the digital world, visibility is key, especially in an industry like insurance where the competition is fierce and you’re forced to fight for your clients’ attention and business. How do you stand out from the crowd? How do you make a good first impression and encourage insurance-seekers to reach Read more…
You may not buy them boxes of chocolates or bouquets of flowers, but connecting and building relationships with potential clients is essential. It’s easier when you have a clear picture of the type of client that is the right match for your agency. Do you know what kind of customer Read more…
Part of being successful in insurance sales is learning how to remove obstacles. While you may have thought about how to overcome things like price objections or making sure you’re talking to the final insurance decision maker in a family, how much time have you put into thinking about the Read more…
