Thoughtful Empathy Can Ease Uncertainty The U.S. is heading into its fourth month of the COVID-19 pandemic, and many of the initial adjustments we’ve made to our lives have become part of a new routine. Some of us have come up with creative and effective ways to stay connected and Read more…
Strategic Texting Makes a Lot of Sense Texting is good for a lot more than sending inside jokes with a group of college friends or keeping tabs on a teenager who’d rather type than talk. Texts can also be useful in a business setting such as insurance sales. Like any Read more…
A Useful Work-from-Home Project: Create a Drip Email Campaign Our last blog post covered some whys and hows of using email to market your insurance business. This week we’ll look at a specific type of emailing—drip campaigns. A drip campaign is a series of emails planned to have a cumulative Read more…
Keep Up Your Marketing through Email Marketing has taken some interesting turns in the last several weeks. It feels out-of-touch to run self-promotional television or radio ads when people are anxious about illness. Billboards and bus-bench ads don’t have quite the same reach when most of us are sheltering in Read more…
Think back to the last time you met someone and immediately felt at ease. What was it that made you like them instantly? Conversely, what about the person who triggered distrust or dislike—what was it that caused such a strong negative reaction? It could be based on their, and your, Read more…
Prospecting: an unavoidable part of an insurance agent’s job. New agents need to do a lot of it to build their clientele, and experienced agents with large books need to replace clients lost to attrition if they want to maintain or grow their agencies. Here are three tried-and-true tips to Read more…
Part of being successful in insurance sales is learning how to remove obstacles. While you may have thought about how to overcome things like price objections or making sure you’re talking to the final insurance decision maker in a family, how much time have you put into thinking about the Read more…
You’ve probably given a fair amount of thought to how to make an initial sale to a customer. Maybe you’ve practiced explaining insurance products, set up your schedule to respond to fresh leads quickly and read up on how to decipher different personality types. Yep, you’re good to go when Read more…
It’s a great feeling when a potential new customer calls you to ask about buying insurance instead of the other way around. Referrals can save you time and energy and have a higher likelihood of converting than cold calls. Because a referral is an especially valuable lead, it’s worth thinking Read more…
No matter how well you treat your clients and provide them with great service, you are going to see attrition. They’ll leave you for a variety of reasons, most of which you’ll have no control over—cheaper rates, better coverage, relocation, a change in their life circumstances and so on. Because Read more…
