Patience and Empathy Are Key Remember the thrill of buying your first car? Or how nervous you were when you signed mortgage papers for the first time? Those can be very exciting—but also very stressful—times, especially for young adults who are doing it without the support of a parent or Read more…
Make Yourself Familiar Within the marketing world, there is a concept known as the “familiarity principle.” This is the idea that people are more likely to make a purchase when they feel like they already know a product. It’s why new brands can have such a difficult time making inroads—they Read more…
Creating Structure for Independent Agents For many independent insurance agents, part of the upside is freedom from other people’s rules. When you work for yourself, there are no tedious expense forms to fill out and get approved by a bean-counting CFO, and you don’t get side eye from your colleague Read more…
Two Approaches to Life Insurance Sales During a Pandemic For nearly a year, most adults around the world have had one thing in common: we’ve been thinking about death. It’s not a topic that any of us would choose to bond over, but there it is—death, in the corner of Read more…
This post is part of a series on how to cultivate three traits that will help any insurance agent be more successful: being persistent, productive, and personable. Click on each link to read them all. Part 1, Part 2. Learning to be Personable What makes someone personable? How do some Read more…
This post is part of a series on how to cultivate three traits that will help any insurance agent be more successful: being persistent, productive and personable. Click on each link to read them all. Part 1, Part 3. Learning to be Productive Whether you work at a larger insurance Read more…
This post is part of a series on how to cultivate three traits that will help any insurance agent be more successful: being persistent, productive and personable. Click on each link to read them all. Part 2, Part 3. Learning to be Persistent Persistence is such an important quality that Read more…
5 Simple Tools to Maintain Connection In budding romantic relationships, there usually comes a point where you need to make a decision. Do I want to continue having a relationship with this person? Is this going to be exclusive? Is this someone I want to stay with long-term? Sometimes you’ll Read more…
Insurance is About More Than Premium Costs If you sell insurance, you know that the right insurance is not always the cheapest insurance. But your potential customers may not see it the same way. That’s especially understandable with those who have never needed to file a claim; experience has not Read more…
Thoughtful Empathy Can Ease Uncertainty The U.S. is heading into its fourth month of the COVID-19 pandemic, and many of the initial adjustments we’ve made to our lives have become part of a new routine. Some of us have come up with creative and effective ways to stay connected and Read more…