At face value, insurance rate increases aren’t fun for anyone. They can make your clients feel annoyed, angry, or even fearful (“If I can’t afford to pay for this, could I lose everything?”). As an agent, it can also put you in an uncomfortable position. You have to attempt to Read more…
It’s going to happen at some point—you’re going to lose customers. The reasons can vary widely, from things that are outside your control, like premium increases, to processing errors made by a staff member, or personal gaffes like unintentionally offending someone. While it’s wise to let time pass for any Read more…
Part of being a good insurance agent is picking up clues about your prospects before you get to the closing stage, and adjusting your selling technique to fit their style. Do they speak quickly and interrupt? They may be someone who makes snap decisions. Do they ask a lot of Read more…
Used well, social media can be a useful and affordable marketing tool for insurance agents. Whether you’re a social guru or just getting started, you can use it to benefit your business. We’ve put together five tips to help you make the most of your time engaging online through social Read more…
Your agency website is the first touchpoint that potential customers come to, so it needs to be eye-catching, effective and communicative. But with so many articles out there telling you what elements your website needs to have, how do you know which will work for your agency? We’ve done the Read more…
In our last Hometown University blog post, we talked about how an insurance agent might develop and prioritize a good to-do list. In this post, we’ll look at how to put your plan into action by scheduling it into manageable chunks. Step 5 – Schedule Ongoing Tasks First Start by Read more…
Are you making the most of your work hours? Whether you’ve been selling insurance for decades or are brand new to the field, being intentional with your schedule can actually make you more successful by helping you determine where to focus your efforts and minimize wasted time. It’s a worthwhile Read more…
Objections. Like insects in summertime, if you’re in insurance sales, you know objections are coming. It’s part of the job, so you may as well have the equivalent of bug spray and citronella candles ready to lessen the frustration when they arrive. The first step to effectively dismantle an objection Read more…
Having been in the online lead business since 2003, we’ve heard some recurring assertions about insurance leads over the years, so we’re tackling the biggest myths about online leads.
Upselling and cross-selling are two tools that every insurance salesperson should have in their toolbox. Like a wrench and screwdriver, both can be used differently depending on the job you need to get done. And they can sometimes be used together for even greater effect. The two sales techniques are Read more…
