Productive online leads, when worked correctly, can have a significantly positive effect on your agency’s sales and growth, but it’s essential to work them the correct way. Here are 5 common mistakes you should avoid to increase your success with online insurance leads. Not contacting the lead fast enough The Read more…
Prospecting emails are more powerful today than they were 20 years ago. That’s because we know a lot more about how people use their inboxes. While social media comes with a lot of noise, the email inbox appears to be the one environment on the Internet where the individual can Read more…
Looking to expand your book? You need leads. And not just any leads—you need good leads. Lead generating services utilize many lead sources in order to generate leads. The type of lead you want, that will garner the greatest response from a customer, is called search engine marketing leads, or Read more…
Unless You Have an Extra $500,000 in Your Pocket… In the last 10 to 15 years, the insurance industry has changed rapidly. Gone are the days when most leads came from yellow-pages ads, flyers handed out at middle-school ballgames or contacts made at service club breakfasts. Now 71% of consumers Read more…
How’s your agency’s scorecard today? Are you on pace to meet your goals for this year? If not, do you know why? I’m bringing up goals today because in my daily chats with many agents like yourself, I find that most, being “sales guys/gals”, are just winging it. Their goal Read more…