Expert advice to help you elevate your communication, marketing, planning, and closing skills.
At face value, insurance rate increases aren’t fun for anyone. They can make your clients feel annoyed, angry, or even fearful (“If I can’t afford to pay for this, could I lose everything?”). As an agent, it can also put...
Read moreThe world of social media can be a bit daunting. On one hand, you may feel very conversant with it in your personal life as you stay in touch with friends and family, keep up on current events, follow celebrities...
Read moreIt’s going to happen at some point—you’re going to lose customers. The reasons can vary widely, from things that are outside your control, like premium increases, to processing errors made by a staff member, or personal gaffes like unintentionally offending...
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Part of being a good insurance agent is picking up clues about your prospects before you get to the closing stage, and adjusting your selling technique to fit their style. Do they speak quickly and interrupt? They may be someone Read more…
Used well, social media can be a useful and affordable marketing tool for insurance agents. Whether you’re a social guru or just getting started, you can use it to benefit your business. We’ve put together five tips to help you Read more…
Connecting with your current customers is good for business. Whether it’s turning them into a long-term customer, or upselling and cross-selling, the benefits are undeniable. You don’t have to spend as much time proving your expertise as an insurance agent, Read more…
Your agency website is the first touchpoint that potential customers come to, so it needs to be eye-catching, effective and communicative. But with so many articles out there telling you what elements your website needs to have, how do you Read more…
In our last Hometown University blog post, we talked about how an insurance agent might develop and prioritize a good to-do list. In this post, we’ll look at how to put your plan into action by scheduling it into manageable Read more…
