Thursday, March 21, 2019

Why Engaging through Social Media Makes Sense – Part 1

Social media can be an excellent marketing tool, and it isn’t going away anytime soon. So whether you make keeping up with it part of your daily work schedule, assign it to someone else at your agency or outsource your social marketing to a pro, you may as well use it to your advantage.

What did you learn in 2018?

What Can You Learn from 2018? For many people, the end of the year is strongly associated with self-reflection. This is a good thing, because...

Making Holiday Insurance Sales

Have you ever found yourself away from home or by yourself on a holiday? Maybe, you think, feeling a bit sorry for yourself, I’ll...

Creating a Successful Agency Website – Part 2

A website is the one place that the public can connect with your insurance agency at any time on any day. The information within...

Creating a Successful Agency Website – Part 1

Does your insurance agency have a website? If not, you could be limiting your potential to connect with and sell to your prospects. After...

Texting vs. Email: Which is Best for Prospecting?

According to txtsignal, a company that offers mass-texting capabilities to businesses, 98% of texts are read by the recipient within two minutes, and that...

Digital Marketing Strategies for Independent Agents

Oh, those giant insurance companies with their massive marketing budgets. It seems like they’ve got ads running every commercial break. They even have that...

5 Mistakes to Avoid When Working with Online Leads

Depending on who you’re speaking with, an agent’s opinion can vary about online insurance leads. Some agents tend to focus on the negative connotations,...

How to Write Prospecting Emails That Work

Prospecting emails are more powerful today than they were 20 years ago. That's because we know a lot more about how people use their...

3 Benefits Of SEM Leads You Need To Know

Looking to expand your book? You need leads. And not just any leads—you need good leads. Lead generating services utilize many lead sources in order...

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