Monday, February 19, 2018

Creating a Successful Agency Website – Part 2

A website is the one place that the public can connect with your insurance agency at any time on any day. The information within...

Creating a Successful Agency Website – Part 1

Does your insurance agency have a website? If not, you could be limiting your potential to connect with and sell to your prospects. After...

Texting vs. Email: Which is Best for Prospecting?

According to txtsignal, a company that offers mass-texting capabilities to businesses, 98% of texts are read by the recipient within two minutes, and that...

Digital Marketing Strategies for Independent Agents

Oh, those giant insurance companies with their massive marketing budgets. It seems like they’ve got ads running every commercial break. They even have that...

5 Mistakes to Avoid When Working with Online Leads

Depending on who you’re speaking with, an agent’s opinion can vary about online insurance leads. Some agents tend to focus on the negative connotations,...

How to Write Prospecting Emails That Work

Prospecting emails are more powerful today than they were 20 years ago. That's because we know a lot more about how people use their...

3 Benefits Of SEM Leads You Need To Know

Looking to expand your book? You need leads. And not just any leads—you need good leads. Lead generating services utilize many lead sources in order...

Lead Buyers Have More Marketing Bandwidth

Unless You Have an Extra $500,000 in Your Pocket… In the last 10 to 15 years, the insurance industry has changed rapidly. Gone are the...
SMART goals

Setting Your S.M.A.R.T. Goals

How’s your agency’s scorecard today? Are you on pace to meet your goals for this year? If not, do you know why? I’m bringing up...

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