Looking to expand your book? You need leads. And not just any leads—you need good leads.
Lead generating services utilize many lead sources in order to generate leads. The type of lead you want, that will garner the greatest response from a customer, is called search engine marketing leads, or SEM leads. SEM is a form of internet marketing that involves the promotion of websites, based on relevant content according to your search, increasing the visibility of the website in search engine result listings. In other words, they are the ads you see at the top of your search listings. Seem complicated? It can be. Let’s break it down in a less technical way and explain why you should consider working with SEM leads over non-SEM leads:
1. SEM leads have high intent
According to J.D. Power’s 2016 U.S. Insurance Shopping Study, 74% of consumers shopping for insurance search online. When they do, they typically use a search engines like Google or Bing. Companies that practice SEM strategies carefully select keywords and ad language to promote their company’s website on search engine result pages. For example, if a consumer searches for auto insurance the website that is most relevant to the consumer’s search will be displayed near the top of the search results page. If a consumer clicks on the ad, they are then asked to fill out an easy form with relevant information needed for you to make an accurate quote.
These are called high intent leads because the actions of clicking and typing demonstrate that the person sitting at their computer is interested enough in an insurance quote to take the time to search and fill out a form. They want you to call. This is opposed to display banners or social media where the user is often on the site for another reason and gets side-tracked by an ad or a post. They might still want insurance, but it isn’t top of mind.
2. SEM leads are fresh
SEM leads are considered high intent leads because the customer is purposely providing their personal information in exchange for something – in this case, insurance quotes. With the automation of online forms, these leads are considered fresh because they are sent to you in real-time.
However, there can be hesitation with purchasing online leads because there is a question of validity. This is a very valid concern. Hometown Quotes addresses this by immediately sending the consumer’s information through a three-part verification process to ensure that it is valid. If the lead is determined to be legitimate, it is then immediately forwarded to you.
All this passes through to the agent in minutes, although the agent has the option to determine when they want leads to be delivered.
Hometown Quotes three-step lead verification process is not performed by all SEM lead generation companies, which is why Hometown Quotes’ leads are more valuable.
3. SEM leads can help you be more productive
The best time to sell a product or service is when the shopper is looking to buy it. By purchasing high intent leads in real time, you can reach them in that prime sales window.
There are many variables that will determine if the consumer buys from you or not. Price is normally a large consideration, as are other factors like consumer confidence in the insurer’s reputation or convenience. (For instance, does the insurance company make it easy for the consumer to do business online, if that’s what they prefer?) So there will always be hurdles to overcome. But when you start with an SEM lead, it’s like getting a really good jump out of the starter’s block.
Are you ready to give SEM leads a try? Call Hometown Quotes at 1-888-808-6007 or click here. We’ll provide you with fresh leads and expert support so you can make the most out of each one.
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