In-person meetings offer insurance agents a chance to connect on a deeper level with prospects. Looking at body language, you can read facial cues like a furrowed brow that may mean someone doesn’t understand what you’re saying. Or you can watch for when your prospect’s demeanor brightens, indicating that you’ve Read more…
Cold calling is an inevitable part of most insurance agents’ work lives. But it can be an intimidating and uncomfortable task to try to sell insurance to strangers over the phone. It’s easier if you’ve gotten fresh leads from Hometown Quotes, because you know the person you’re calling is actively Read more…
How familiar are you with the claims process for the insurance carrier(s) you represent? How much help can you offer when one of you customers has a claim? As with other domains within the insurance industry, the claims process is changing and becoming more automated. For example, within minutes of Read more…
Social media can be an excellent marketing tool, and it isn’t going away anytime soon. So whether you make keeping up with it part of your daily work schedule, assign it to someone else at your agency or outsource your social marketing to a pro, you may as well use it to your advantage.
If you want someone to talk about you, give them something to talk about. In insurance sales, referrals from current clients are an easy way to get leads and identify likely prospects. Whether this happens or not is at least partially in your control. How? Earn Referrals An obvious way Read more…
How’d you like to have significantly more business? Assuming you’ve been selling insurance for some period of time, you’ve already got a database of prospects—your current customers. All you have to do is sell each of them another line of insurance, which might be easier than you think. Cross-selling is Read more…
Working in a t-shirt and sweatpants is a reality for many insurance agents with a home office—it’s one of the perks of doing this kind of work. But while it’s great to be comfortable during the day, you don’t want to give your customer a picture of you being too Read more…
Your close rate is one of the most concrete measures of your success in insurance sales. It’s a figure you should track regularly—weekly, monthly, quarterly and/or annually. And you should track it from different angles: how you acquired the lead (from Hometown Quotes, personal referral, etc.) demographics of the lead Read more…
Good Insurance: More Important Than Good Fences Imagine if everyone lived in Mr. Rogers’ Neighborhood. Most of the time, we’d all get along. On the rare occasion when a dispute did arise, it would be settled quickly with calm conversation, plenty of goodwill, a minimum of fuss and maybe a Read more…
Having a defined sales funnel can be a helpful way to organize and understand your sales process, which can then translate into more customers. But before we discuss defining YOUR sales funnel, let’s start by talking about the broader concept of a sales funnel. The top of a funnel is Read more…