Your close rate is one of the most concrete measures of your success in insurance sales. It’s a figure you should track regularly—weekly, monthly, quarterly and/or annually. And you should track it from different angles: how you acquired the lead Read more…
Good Insurance: More Important Than Good Fences Imagine if everyone lived in Mr. Rogers’ Neighborhood. Most of the time, we’d all get along. On the rare occasion when a dispute did arise, it would be settled quickly with calm conversation, Read more…
Remember when the computer field was the province of nerds? Programming brainiacs used to occupy themselves by figuring out how to make it look like a digital ball was bouncing up and down while a blinking cursor moved to intercept Read more…
Having a defined sales funnel can be a helpful way to organize and understand your sales process, which can then translate into more customers. But before we discuss defining YOUR sales funnel, let’s start by talking about the broader concept Read more…
As the stock market has demonstrated clearly of late, any type of kind of economic forecasting should be taken with a grain of salt. Whether it’s about stocks, jobs reporting, housing starts or any of the other ways the experts Read more…
Qualified insurance leads are lifesavers to agents, who wish to make the most out of their earning potential. In the health sector, agents typically pay between $5 and $35 for a quality lead, but what about auto? Since until recently, Read more…
Have Your Best Sales Year Yet Raise your hand if you’d like to make a lot of sales in 2019. Hands down. Now raise your hand if you’ve taken specific concrete steps to make that happen. If you have, use Read more…
What Can You Learn from 2018? For many people, the end of the year is strongly associated with self-reflection. This is a good thing, because self-reflection can be one of our best teachers; it doesn’t feel like nagging when you Read more…
When you call an insurance lead, one of three things are going to happen: there’s no answer, the customer picks up, or the call goes to voicemail. With the last two, you’d better know what you’re going to say if Read more…
Cross-selling – when a customer buys more than one insurance product – is the low-hanging fruit of insurance sales. It can be done both when you first get a lead and later on after you’ve already made a customer your Read more…