Unless You Have an Extra $500,000 in Your Pocket…
In the last 10 to 15 years, the insurance industry has changed rapidly. Gone are the days when most leads came from yellow-pages ads, flyers handed out at middle-school ballgames or contacts made at service club breakfasts. Now 71% of consumers shopping for insurance start online.
For insurance companies with large marketing budgets, this shift has been a boom. They can afford to buy online ads to get their names in front of consumers and direct those folks to company-owned call centers. But an independent agent has no way to compete with these industry Goliaths—at least not alone.
Strength in Numbers
What if a lot of independent agencies banded together to do their marketing? That’s the net effect when you purchase leads from lead buyers like Hometown Quotes. Your relatively small marketing budget gets added to another, and another, and another. With that combined purchasing power, Hometown Quotes staffs a company with marketing experts who know where to strategically place online ads to collect real-time information from online insurance shoppers.
Hometown Quotes spends six figure monthly budgets on targeted ads. We also spend money to verify the information that shoppers submit is legitimate using three different vetting partners. This all happens in a matter of minutes, so the leads you receive are always fresh.
In addition, we have sales experts on staff, our Regional Directors, whose job is to give you the tools you need to succeed. It’s not only the way leads are generated that has changed over the years, sales tactics have, too. You’ll be assigned a Regional Director who will help make sure you know how to effectively work your leads. They can also adjust your lead settings at your direction so that you are only receiving the type and quantity that you want.
In Conclusion
Don’t let a modest marketing budget keep you from competing with the big dogs. Buying insurance leads from Hometown Quotes is an excellent way to level the playing field so your small business can grow and thrive. For more information or to get started click here.
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