What’s worse than attending a boring meeting? Leading one. Whether you’re in charge of an occasional team huddle, convening your salespeople every week, or an annual state-of-the-agency get together, you want it to be informative and motivating, both for your attendees and for you. If it’s been a while since Read more…
Prospecting is one of the most important ongoing tasks of an insurance agent. It’s like exercising—you may not always feel like it, but it sure feels good after you’ve finished, and it’s the only way to keep yourself healthy in the long term. When it comes to prospecting for new Read more…
Your agency website is the first touchpoint that potential customers come to, so it needs to be eye-catching, effective and communicative. But with so many articles out there telling you what elements your website needs to have, how do you know which will work for your agency? We’ve done the Read more…
In our last Hometown University blog post, we talked about how an insurance agent might develop and prioritize a good to-do list. In this post, we’ll look at how to put your plan into action by scheduling it into manageable chunks. Step 5 – Schedule Ongoing Tasks First Start by Read more…
Are you making the most of your work hours? Whether you’ve been selling insurance for decades or are brand new to the field, being intentional with your schedule can actually make you more successful by helping you determine where to focus your efforts and minimize wasted time. It’s a worthwhile Read more…
Objections. Like insects in summertime, if you’re in insurance sales, you know objections are coming. It’s part of the job, so you may as well have the equivalent of bug spray and citronella candles ready to lessen the frustration when they arrive. The first step to effectively dismantle an objection Read more…
With the countless online avenues available to find and recruit new talent to join your agency, it can be overwhelming to hone in on the essential tech assets to make sure you’re staying competitive. Here are a few ways you can stand out from the competition and recruit the best Read more…
Every insurance agent and agency wants to make the most of their marketing dollars. One of the things that will help you do that is tracking your return on investment, or ROI. The basic formula is pretty simple: figure out how much money came in as a result of a Read more…
With the countless online avenues available to find and recruit new talent to join your agency, it can be overwhelming to hone in on the essential tech assets to make sure you’re staying competitive. Here are a few ways you can stand out from the competition and recruit the best Read more…
Life moves faster than it used to. More and more, we expect not just speed, but also convenience in our lives as consumers. Technology has a lot to do with it, making it easy to interact with your favorite brands without ever leaving your chair. All of this power at Read more…