Most consumers shopping for insurance focus primarily on price. You can’t control premium rates, so does that mean you have no sway when it comes to their purchasing decisions? Of course not! A good insurance agent is always looking for ways to solidify their client relationships by adding extra value Read more…
As automation and technology assume a larger role in everyone’s lives, what happens to the personal relationships that are often the backbone of an insurance agent’s business? How can you foster a sense of community and loyalty when you’re less likely than ever to meet prospects face-to-face? It can be Read more…
How Flood Insurance Will Change The United States’ National Flood Insurance Program (NFIP) is in trouble. To understand why, it might be helpful to start with some stats reported by the nonpartisan Congressional Research Program on April 1, 2019: – As of October 2018, the NFIP had more than 5.1 Read more…
Email follow-up templates can help you navigate the sometimes tricky lead nurturing process by recognizing and systemizing the different modes of contact in the seller/buyer interchange. Yes, it would be so much simpler if all your leads followed the same path at the same time like an assembly line, but Read more…
In another article, I shared the importance of setting S.M.A.R.T. goals to reach your agency targets. This week, we’re going to talk about how to measure your KPIs (Key Performance Indicators). Once you have your S.M.A.R.T. goals in place, you need to continually measure your KPIs in order to see Read more…