Twenty years ago, digital advertising looked like it might render direct mail obsolete. Marketing online was supposed to be quick, easy, and provide instant access to statistics about its effectiveness. It hasn’t turned out exactly as predicted. A fair number of consumers use adblockers, so they never even see ads. Read more…
Most consumers shopping for insurance focus primarily on price. You can’t control premium rates, so does that mean you have no sway when it comes to their purchasing decisions? Of course not! A good insurance agent is always looking for ways to solidify their client relationships by adding extra value Read more…
As automation and technology assume a larger role in everyone’s lives, what happens to the personal relationships that are often the backbone of an insurance agent’s business? How can you foster a sense of community and loyalty when you’re less likely than ever to meet prospects face-to-face? It can be Read more…