Part of being a good insurance agent is picking up clues about your prospects before you get to the closing stage, and adjusting your selling technique to fit their style. Do they speak quickly and interrupt? They may be someone who makes snap decisions. Do they ask a lot of Read more…
Used well, social media can be a useful and affordable marketing tool for insurance agents. Whether you’re a social guru or just getting started, you can use it to benefit your business. We’ve put together five tips to help you make the most of your time engaging online through social Read more…
Connecting with your current customers is good for business. Whether it’s turning them into a long-term customer, or upselling and cross-selling, the benefits are undeniable. You don’t have to spend as much time proving your expertise as an insurance agent, you avoid new lead-acquisition costs, and multiple studies have shown Read more…
Your agency website is the first touchpoint that potential customers come to, so it needs to be eye-catching, effective and communicative. But with so many articles out there telling you what elements your website needs to have, how do you know which will work for your agency? We’ve done the Read more…
In our last Hometown University blog post, we talked about how an insurance agent might develop and prioritize a good to-do list. In this post, we’ll look at how to put your plan into action by scheduling it into manageable chunks. Step 5 – Schedule Ongoing Tasks First Start by Read more…
Are you making the most of your work hours? Whether you’ve been selling insurance for decades or are brand new to the field, being intentional with your schedule can actually make you more successful by helping you determine where to focus your efforts and minimize wasted time. It’s a worthwhile Read more…
Objections. Like insects in summertime, if you’re in insurance sales, you know objections are coming. It’s part of the job, so you may as well have the equivalent of bug spray and citronella candles ready to lessen the frustration when they arrive. The first step to effectively dismantle an objection Read more…
Like most industries, insurance is all about communication. Your clients are trusting you to act as a resource and expert for them, so how well you communicate can have a huge effect on your sales and customer retention rates. For agents, good communication means you’re aiming to make your customer Read more…
If you make your living as an insurance agent, you’re probably a pretty good salesperson – you can build rapport with customers and help them solve their insurance problems in a snap. But how is your marketing? Continued, reliable contact with current and potential clients is an essential piece of Read more…
Every insurance agent and agency wants to make the most of their marketing dollars. One of the things that will help you do that is tracking your return on investment, or ROI. The basic formula is pretty simple: figure out how much money came in as a result of a Read more…