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Video – Last-Minute DIY Halloween Costumes
In need of a quick costume? Look no further. You’ll be ready to go in a snap with these easy DIY costumes.
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How to Encourage Word-of-Mouth Marketing for Your Agency
According to international data measurement firm Nielsen, trust is key for consumers looking to make a purchase. When they feel it, they buy. When they don’t, they look elsewhere. Trust can be especially important when selling a product like insurance, which exists to protect some of the things that people Read more…
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Selling Insurance to Millennials
Using generational data to sell to prospective insurance clients is a great way to make connections and get your foot in the door. By the start of 2020, Millennials, born between 1981 and 1996, will be 23 to 38 years old. According to the Pew Research Center, as of 2019, Read more…
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Use Social Media to Find New Talent
Social media can be a great way to recruit talented insurance agents. You can use it to advertise open positions, look for great candidates, get connected with agents looking for opportunities and more. Here are a few tips and tricks that can help you get the word out about your Read more…
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Support Your Team with Training, Coaching, and Mentoring
The success of your business depends on your team members – so why not invest in proper coaching, training, and mentoring? One of the less-talked-about ways that insurance agency owners and leaders can improve business is by paying attention to the professional development of their staff—both agents and others in Read more…
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Leading An Effective Team Meeting
What’s worse than attending a boring meeting? Leading one. Whether you’re in charge of an occasional team huddle, convening your salespeople every week, or an annual state-of-the-agency get together, you want it to be informative and motivating, both for your attendees and for you. If it’s been a while since Read more…
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Short- and Long-Term Prospecting Tips for Insurance Agents
Prospecting is one of the most important ongoing tasks of an insurance agent. It’s like exercising—you may not always feel like it, but it sure feels good after you’ve finished, and it’s the only way to keep yourself healthy in the long term. When it comes to prospecting for new Read more…
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Managing Insurance Rate Increases
At face value, insurance rate increases aren’t fun for anyone. They can make your clients feel annoyed, angry, or even fearful (“If I can’t afford to pay for this, could I lose everything?”). As an agent, it can also put you in an uncomfortable position. You have to attempt to Read more…
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Social Media Metrics That Matter
The world of social media can be a bit daunting. On one hand, you may feel very conversant with it in your personal life as you stay in touch with friends and family, keep up on current events, follow celebrities and leaders, and learn more about your favorite products and Read more…
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8 Steps to Winning Back Customers
It’s going to happen at some point—you’re going to lose customers. The reasons can vary widely, from things that are outside your control, like premium increases, to processing errors made by a staff member, or personal gaffes like unintentionally offending someone. While it’s wise to let time pass for any Read more…