Objections. Like insects in summertime, if you’re in insurance sales, you know objections are coming. It’s part of the job, so you may as well have the equivalent of bug spray and citronella candles ready to lessen the frustration when they arrive. The first step to effectively dismantle an objection Read more…
Like most industries, insurance is all about communication. Your clients are trusting you to act as a resource and expert for them, so how well you communicate can have a huge effect on your sales and customer retention rates. For agents, good communication means you’re aiming to make your customer Read more…
If you make your living as an insurance agent, you’re probably a pretty good salesperson – you can build rapport with customers and help them solve their insurance problems in a snap. But how is your marketing? Continued, reliable contact with current and potential clients is an essential piece of Read more…
Every insurance agent and agency wants to make the most of their marketing dollars. One of the things that will help you do that is tracking your return on investment, or ROI. The basic formula is pretty simple: figure out how much money came in as a result of a Read more…
With the countless online avenues available to find and recruit new talent to join your agency, it can be overwhelming to hone in on the essential tech assets to make sure you’re staying competitive. Here are a few ways you can stand out from the competition and recruit the best Read more…
Life moves faster than it used to. More and more, we expect not just speed, but also convenience in our lives as consumers. Technology has a lot to do with it, making it easy to interact with your favorite brands without ever leaving your chair. All of this power at Read more…
Twenty years ago, digital advertising looked like it might render direct mail obsolete. Marketing online was supposed to be quick, easy, and provide instant access to statistics about its effectiveness. It hasn’t turned out exactly as predicted. A fair number of consumers use adblockers, so they never even see ads. Read more…
Most consumers shopping for insurance focus primarily on price. You can’t control premium rates, so does that mean you have no sway when it comes to their purchasing decisions? Of course not! A good insurance agent is always looking for ways to solidify their client relationships by adding extra value Read more…
As automation and technology assume a larger role in everyone’s lives, what happens to the personal relationships that are often the backbone of an insurance agent’s business? How can you foster a sense of community and loyalty when you’re less likely than ever to meet prospects face-to-face? It can be Read more…
