Keep Up Your Marketing through Email Marketing has taken some interesting turns in the last several weeks. It feels out-of-touch to run self-promotional television or radio ads when people are anxious about the illness. Billboards and bus-bench ads don’t have quite the same reach when most of us are sheltering Read more…
Thoughtful Empathy Can Ease Uncertainty The U.S. is heading into its fourth month of the COVID-19 pandemic, and many of the initial adjustments we’ve made to our lives have become part of a new routine. Some of us have come up with creative and effective ways to stay connected and Read more…
Take Your Customer’s Journey Many of us know what it’s like to have a favorite t-shirt. Maybe the fabric is extra-soft, or the color complements your eyes, or it reminds you of your team winning the championship. Whatever the reason, it’s comfortable, so you wear it a lot. And then Read more…
Strategic Texting Makes a Lot of Sense Texting is good for a lot more than sending inside jokes with a group of college friends or keeping tabs on a teenager who’d rather type than talk. Texts can also be useful in a business setting such as insurance sales. Like any Read more…
A Useful Work-from-Home Project: Create a Drip Email Campaign Our last blog post covered some whys and hows of using email to market your insurance business. This week we’ll look at a specific type of emailing—drip campaigns. A drip campaign is a series of emails planned to have a cumulative Read more…
Keep Up Your Marketing through Email Marketing has taken some interesting turns in the last several weeks. It feels out-of-touch to run self-promotional television or radio ads when people are anxious about illness. Billboards and bus-bench ads don’t have quite the same reach when most of us are sheltering in Read more…
3 Times and 6 Ways to Ask for Referrals You know referrals are a great way to build your insurance book. You’ve heard there are some especially good times to ask for a referral, like right after an initial sale, a premium reduction or a successful claim. But maybe you’re Read more…
10 Traits of a Great Insurance Agent The lesson that all work has dignity has really been driven home in the last month. The grocery clerks stocking shelves overnight, delivery drivers bringing crucial supplies to our homes and hospital janitors sterilizing rooms to keep patients safe have all proven that Read more…
How to Sell Insurance During a Pandemic Knowing that we are protected has become a paramount concern for many of us. As we listen to the news and scroll through feeds, we feel fear, sadness, anger, boredom, anxiety and hope, sometimes all at once. These are extraordinary times for everyone. Read more…
The Why, How and What of Social Media for Insurance Agents Most of us are familiar with social media and use it in our personal lives, catching up with old and current friends on Facebook, following our favorite entertainers on Instagram or keeping up with current events on Twitter. These Read more…