Marketing
Video – Dismantling Myths About Online Leads
Having been in the online lead business since 2003, we’ve heard some recurring assertions about insurance leads over the years, so we’re tackling the biggest myths about online leads.
Featured
Why Direct Mail Advertising Can Benefit Insurance Agents
Twenty years ago, digital advertising looked like it might render direct mail obsolete. Marketing online was supposed to be quick, easy, and provide instant access to statistics about its effectiveness. It hasn’t turned out exactly as predicted. A fair number of consumers use adblockers, so they never even see ads. Read more…
Marketing
Social Media Marketing for Insurance Agents
Using social media for your insurance agency can seem deceptively easy. It literally only takes a few minutes to create an account on platforms like Facebook, LinkedIn, Instagram or Twitter, and you don’t have to be very computer literate to figure out how to post, add photos, leave comments, etc. Read more…
Marketing
Why Engaging through Social Media Makes Sense – Part 1
Social media can be an excellent marketing tool, and it isn’t going away anytime soon. So whether you make keeping up with it part of your daily work schedule, assign it to someone else at your agency or outsource your social marketing to a pro, you may as well use it to your advantage.
Marketing
What did you learn in 2018?
What Can You Learn from 2018? For many people, the end of the year is strongly associated with self-reflection. This is a good thing, because self-reflection can be one of our best teachers; it doesn’t feel like nagging when you come to understand something important about and for yourself. As Read more…
Marketing
Making Holiday Insurance Sales
Have you ever found yourself away from home or by yourself on a holiday? Maybe, you think, feeling a bit sorry for yourself, I’ll treat myself to a special meal. So you walk out the revolving door of your hotel or hop in your car and start looking. Fancy steakhouse? Read more…
Marketing
Creating a Successful Agency Website – Part 2
A website is the one place that the public can connect with your insurance agency at any time on any day. The information within your website is important in driving traffic to your site. Hometown Quotes’ last blog post about building a successful agency website covered logistical considerations like choosing Read more…
Marketing
Creating a Successful Agency Website – Part 1
Does your insurance agency have a website? If not, you could be limiting your potential to connect with and sell to your prospects. After all, when you want to learn more about a business or product isn’t the first thing you do is search for the company’s website? Not having Read more…
Marketing
Texting vs. Email: Which is Best for Prospecting?
According to txtsignal, a company that offers mass-texting capabilities to businesses, 98% of texts are read by the recipient within two minutes, and that rate increases to nearly 100% within 24 hours of receipt. Compare that to email, which has a read rate of 20% over the lifetime of the Read more…
Marketing
Digital Marketing Strategies for Independent Agents
Oh, those giant insurance companies with their massive marketing budgets. It seems like they’ve got ads running every commercial break. They even have that nice guy from The Office, John Krasinski, doing their I’m-your-friendly-and-smart-buddy voiceovers. How are you, an independent insurance agent, supposed to compete with that? You can’t, at Read more…