Looking to expand your book? You need leads. And not just any leads—you need good leads. Lead generating services utilize many lead sources in order to generate leads. The type of lead you want, that will garner the greatest response from a customer, is called search engine marketing leads, or Read more…
Cold calling scripts are an important part of learning the ropes when you are first venturing out into the unknown terrain of lead generation. Like the safety net under a trapeze artist, they are there to ensure “no harm, no foul.” But also like the trapeze artist, the goal is Read more…
No matter how large or small your agency, lead nurturing is the most important thing anyone in sales and marketing can do. The reason for this: closing a sale requires multiple touch points before it can be done. Oh sure, the occasional one-and-done may happen, but more than nine times Read more…
Selling is not a skill. It’s an umbrella of skills that allow you to be adaptive and effective in finding leads, turning them into prospects and seeing them through to conversion. While you do not have to have mastery over every selling skill, you stand a better chance of making Read more…
Growing your sales organization is priority one no matter how successful you are individually. At some point, you will want to take it to the next level, and the only way to do that is to build a team capable of getting you there. When you begin this process, you Read more…
The regional directors at Hometown Quotes, all successful former insurance agents, have lots of good advice about how to work online leads. Here are three tips that take varying lengths of time to implement: Adjust Your Quote Language EFFORT LEVEL: EASY When someone fills out an online form requesting an Read more…
Unless You Have an Extra $500,000 in Your Pocket… In the last 10 to 15 years, the insurance industry has changed rapidly. Gone are the days when most leads came from yellow-pages ads, flyers handed out at middle-school ballgames or contacts made at service club breakfasts. Now 71% of consumers Read more…
A text message has the potential to be interpreted a lot of different ways, ranging from cheerfully helpful to dreadfully obnoxious. Texting is like a tap on the shoulder. If it’s not gentle and well-timed, it’s going to come across like a poke. No one likes to be poked. Read more…
Social Statistics 2.0 recently conducted a survey that found 52% of workforce respondents meet with 50 or more customers/clients in a given year. As an insurance agent, you are likely in that grouping, and most likely in the upper 25%, who acknowledge meeting with more than 1,000 per year and Read more…
I know what it’s like to build an agency. I’ve done it 3 times in 3 different states, and I remember sitting at my desk thinking, this is mine…now what? In our industry, if you’re not selling, you’re not growing. If you’re not growing, you’re stagnant. So how do you Read more…