Patience and Empathy Are Key Remember the thrill of buying your first car? Or how nervous you were when you signed mortgage papers for the first time? Those can be very exciting—but also very stressful—times, especially for young adults who are doing it without the support of a parent or Read more…
Make Yourself Familiar Within the marketing world, there is a concept known as the “familiarity principle.” This is the idea that people are more likely to make a purchase when they feel like they already know a product. It’s why new brands can have such a difficult time making inroads—they Read more…
More Claims, Rate Increase and More “Climate is what you expect, weather is what you get.” – from the National Oceanic and Atmospheric Administration website If you imagine climate change as a tornado, the insurance industry is going to take a direct hit. In the last year alone, unprecedented freezes Read more…
How Will Autonomous Vehicles Affect Insurance Agents? According to just about anyone in the forecasting business (Morningstar, McKinsey & Company, Accenture), we are now in the decade of self-driving cars. Or, to put it more accurately, since trucks and other modes of transportation are also being planned and manufactured—we are Read more…
The insurance industry is a highly competitive field. Some factors that affect sales, like pricing, will be out of your control—a quote is a quote. But there are also other dynamics at play. As a new agent, your ability to explain coverages and meet your clients’ needs can be key Read more…
In insurance sales, you’re always looking for yes. Would you like to buy some insurance? Yes! Great. Would you like to buy more insurance? Yes! Unfortunately, though, you’re going to face a lot of no. Dealing with objections is an unavoidable aspect of sales. Which means you should prepare for Read more…
As an insurance sales professional, you probably spend a fair amount of time looking for new business. So it’s a welcome relief when business comes looking for you. This is the beauty of referrals. A referral can come from a lot of various sources such as: current clients, former clients, Read more…
Whether you are a new or seasoned agent, you understand a lead is not a guaranteed sale, it’s a potential sale. If you want to maximize any lead’s potential, there are specific actions you can take, many of them related to timing. Since every sales process differs, we wanted to Read more…
If you’re currently purchasing leads, or doing your own marketing, and do not have a lead management tool, you could be wasting your time and money. Hometown Quotes integrated partner, Velocify, is a sales acceleration software that empowers insurance agents with the tools they need to work leads more effectively Read more…
There’s a simple song known to every Girl Scout that begins like this: Make new friends, But keep the old. One is silver And the other’s gold. In insurance sales, this is definitely true. The focus of this piece is on the old—you don’t always need to acquire new prospects Read more…