Using social media for your insurance agency can seem deceptively easy. It literally only takes a few minutes to create an account on platforms like Facebook, LinkedIn, Instagram or Twitter, and you don’t have to be very computer literate to Read more…
Monthly quotas can be both a motivator and a pain point. They can be great for fueling the fire of your sales efforts. But they can also sometimes add negative pressure that turns you into your less-than-best sales self. There Read more…
In-person meetings offer insurance agents a chance to connect on a deeper level with prospects. Looking at body language, you can read facial cues like a furrowed brow that may mean someone doesn’t understand what you’re saying. Or you can Read more…
Cold calling is an inevitable part of most insurance agents’ work lives. But it can be an intimidating and uncomfortable task to try to sell insurance to strangers over the phone. It’s easier if you’ve gotten fresh leads from Hometown Read more…
How Flood Insurance Will Change The United States’ National Flood Insurance Program (NFIP) is in trouble. To understand why, it might be helpful to start with some stats reported by the nonpartisan Congressional Research Program on April 1, 2019: – Read more…
The drones are multiplying. Though it sounds like the start of a potentially terrifying sci-fi film, it’s true. More and more people and businesses own drones; the Federal Aviation Administration (FAA) predicts there will be at least two million registered Read more…
How familiar are you with the claims process for the insurance carrier(s) you represent? How much help can you offer when one of you customers has a claim? As with other domains within the insurance industry, the claims process is Read more…
Social media can be an excellent marketing tool, and it isn’t going away anytime soon. So whether you make keeping up with it part of your daily work schedule, assign it to someone else at your agency or outsource your social marketing to a pro, you may as well use it to your advantage.
If you want someone to talk about you, give them something to talk about. In insurance sales, referrals from current clients are an easy way to get leads and identify likely prospects. Whether this happens or not is at least Read more…
How’d you like to have significantly more business? Assuming you’ve been selling insurance for some period of time, you’ve already got a database of prospects—your current customers. All you have to do is sell each of them another line of Read more…