Marketing

According to txtsignal, a company that offers mass-texting capabilities to businesses, 98% of texts are read by the recipient within two minutes, and that rate increases to nearly 100% within 24 hours of receipt. Compare that to email, which has a read rate of 20% over the lifetime of the Read more…

Oh, those giant insurance companies with their massive marketing budgets. It seems like they’ve got ads running every commercial break. They even have that nice guy from The Office, John Krasinski, doing their I’m-your-friendly-and-smart-buddy voiceovers. How are you, an independent insurance agent, supposed to compete with that? You can’t, at Read more…

Productive online leads, when worked correctly, can have a significantly positive effect on your agency’s sales and growth, but it’s essential to work them the correct way.  Here are 5 common mistakes you should avoid to increase your success with online insurance leads. Not contacting the lead fast enough The Read more…

Prospecting emails are more powerful today than they were 20 years ago. That’s because we know a lot more about how people use their inboxes. While social media comes with a lot of noise, the email inbox appears to be the one environment on the Internet where the individual can Read more…

Looking to expand your book? You need leads. And not just any leads—you need good leads. Lead generating services utilize many lead sources in order to generate leads. The type of lead you want, that will garner the greatest response from a customer, is called search engine marketing leads, or Read more…

Unless You Have an Extra $500,000 in Your Pocket… In the last 10 to 15 years, the insurance industry has changed rapidly. Gone are the days when most leads came from yellow-pages ads, flyers handed out at middle-school ballgames or contacts made at service club breakfasts. Now 71% of consumers Read more…