Having a defined sales funnel can be a helpful way to organize and understand your sales process, which can then translate into more customers. But before we discuss defining YOUR sales funnel, let’s start by talking about the broader concept of a sales funnel. The top of a funnel is Read more…
As the stock market has demonstrated clearly of late, any type of kind of economic forecasting should be taken with a grain of salt. Whether it’s about stocks, jobs reporting, housing starts or any of the other ways the experts try to read the tea leaves, sometimes trends emerge, and Read more…
Have Your Best Sales Year Yet Raise your hand if you’d like to make a lot of sales in 2019. Hands down. Now raise your hand if you’ve taken specific concrete steps to make that happen. If you have, use that hand to pat yourself on the back. If you Read more…
What Can You Learn from 2018? For many people, the end of the year is strongly associated with self-reflection. This is a good thing, because self-reflection can be one of our best teachers; it doesn’t feel like nagging when you come to understand something important about and for yourself. As Read more…
Cross-selling – when a customer buys more than one insurance product – is the low-hanging fruit of insurance sales. It can be done both when you first get a lead and later on after you’ve already made a customer your own. Hometown University asked Patrick Ruddy, chief sales officer at Read more…
Most people don’t enjoy being pushed. You probably don’t either, which is why it can be tempting to dismiss articles about why you really should jump on internet leads as soon as they come in. They often contain statistics like this: According to InsideSales.com, you are 100 times more likely Read more…
You probably know by now that customer retention is a good thing. You spend less time making sales to a client who is already in the fold, and the happier your current customers are with you, the more likely they are to recommend you to their friends, family and other Read more…
Have you ever found yourself away from home or by yourself on a holiday? Maybe, you think, feeling a bit sorry for yourself, I’ll treat myself to a special meal. So you walk out the revolving door of your hotel or hop in your car and start looking. Fancy steakhouse? Read more…
Sales is about emotion—you are trying to evoke the kind of positive response from an insurance lead that will make them want to purchase specifically from you instead of someone else. To be successful at this aspect of sales means you need to be aware of some of the nuances Read more…
Buying insurance leads is an excellent way to find new customers, explore new markets and build a book of business. We asked Hometown Quotes Regional Director Joe Perniciaro to share a few tips on how to make the most of insurance leads. Purchase SEM Leads “Your leads need to come Read more…