How many years have you been going to the same coffee shop or barber or mechanic? What makes you want to stick with that person or business over many years? It probably has something to do with the quality of their work, the ease with which you can interact with Read more…
When you purchase insurance leads from Hometown Quotes, you get them by type, i.e., someone looking for auto insurance. So at a minimum, you know that customer is interested in that specific product. That doesn’t mean, though, that you shouldn’t offer other types of insurance, too. You probably already know Read more…
In a recent poll on our Hometown University website, we asked agents the following question: “What is your biggest complaint about working with online-lead generators?” The most frequently chosen response was: “Too many agents competing.” In other words, those who responded were wary about buying online insurance leads thinking that Read more…
Shopping for insurance is a neutral activity at best—just something that has to be done. As an insurance agent, how you handle your interactions can determine how pleasant or unpleasant the process is for your prospects. You can make it a better experience by avoiding these six behaviors that prospects Read more…
It is becoming more and more common for insurance agents to work from home. There are many benefits—no frustrating commutes, no money spent to rent an office space and no need to dodge any gossiping coworkers. You’ll also have no rules and no structure, which can be disorienting, especially for Read more…
As 2017 winds down and people pause their regular activities to enjoy friends and family, you may find that there is a decrease in the number of people shopping for insurance. This slower-than-normal period is an excellent time to prepare for 2018. As you get ready for the new year, Read more…
The insurance industry is a highly competitive field. Some factors that affect sales, like pricing, will be out of your control—a quote is a quote. But there are also other dynamics at play. As a new agent, your ability to explain coverages and meet your clients’ needs can be key Read more…
A website is the one place that the public can connect with your insurance agency at any time on any day. The information within your website is important in driving traffic to your site. Hometown Quotes’ last blog post about building a successful agency website covered logistical considerations like choosing Read more…
Does your insurance agency have a website? If not, you could be limiting your potential to connect with and sell to your prospects. After all, when you want to learn more about a business or product isn’t the first thing you do is search for the company’s website? Not having Read more…
According to txtsignal, a company that offers mass-texting capabilities to businesses, 98% of texts are read by the recipient within two minutes, and that rate increases to nearly 100% within 24 hours of receipt. Compare that to email, which has a read rate of 20% over the lifetime of the Read more…