Why Insurance Lead Distribution Isn’t as Competitive as It Might Seem

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In a recent poll on our Hometown University website, we asked agents the following question: “What is your biggest complaint about working with online-lead generators?” The most frequently chosen response was: “Too many agents competing.” In other words, those who responded were wary about buying online insurance leads thinking that too many other agents might also be getting the same leads.

If you share this valid concern, we have good news—Hometown Quotes gets it. That’s why we do things differently than other online-lead companies.

Hometown Quotes follows a limited distribution strategy. On average, our leads are distributed to only two agents. The industry average is to distribute one lead to four agents. This means that when you purchase leads from Hometown Quotes, you’re currently more likely to compete with one agent, rather than three like you would with other lead providers.

In addition, Hometown Quotes provides other advantages:

While Hometown Quotes could make more money in the short term selling each of our leads to more agents, we know that we’ll retain our clients if we provide a better value. Limiting the number of agents who receives each lead accomplishes that goal.

To learn more about how Hometown Quotes can help you reach your target sales or to start receiving leads right away, call us at 888.808.6007 or click here. We look forward to working with you!