When you purchase insurance leads from Hometown Quotes, you get them by type, i.e., someone looking for auto insurance. So at a minimum, you know that customer is interested in that specific product. That doesn’t mean, though, that you shouldn’t offer other types of insurance, too. You probably already know Read more…
In a recent poll on our Hometown University website, we asked agents the following question: “What is your biggest complaint about working with online-lead generators?” The most frequently chosen response was: “Too many agents competing.” In other words, those who responded were wary about buying online insurance leads thinking that Read more…
Shopping for insurance is a neutral activity at best—just something that has to be done. As an insurance agent, how you handle your interactions can determine how pleasant or unpleasant the process is for your prospects. You can make it a better experience by avoiding these six behaviors that prospects Read more…
The insurance industry is a highly competitive field. Some factors that affect sales, like pricing, will be out of your control—a quote is a quote. But there are also other dynamics at play. As a new agent, your ability to explain coverages and meet your clients’ needs can be key Read more…
Having been in the online lead business since 2003, we’ve heard some recurring assertions about insurance leads over the years. In this article, we’re going to take a look at four of the most common online lead myths and tell you why we respectfully disagree. Myth 1: You should generate Read more…
You’re a licensed insurance agent with a growing agency. You may even have several staff members working for you. Congratulations, you’re a professional! But here’s the important question: Are you really going pro in your business? It’s not enough to be a licensed agent and run an agency, you have Read more…
Are you contemplating using online insurance leads to grow your agency but don’t know where to start or if you have the resources necessary to be successful? Are you currently buying leads and struggling to connect with your prospects? If you don’t have specific tools in place, you could be Read more…
Finding real success as an insurance agent is all about focusing on long-term growth. But, to paraphrase the old saying, sometimes it can be a challenge to see the forest when you’re in the weeds. These four strategies can help you maintain a big-picture perspective that will set your agency Read more…
Insurance is an ongoing and growing need for most consumers. Let’s use this example: Say Jack buys his first solo auto policy from you at the age of 23—a bare-minimum, liability-only policy—and he adds basic renter’s insurance, too. After several years, Jack upgrades his car, adding comprehensive and collision coverage, Read more…
Insurance sales used to happen during traditional business meetings. A customer would make an appointment and arrive in a suit-and-tie or dress-and-pumps, handshakes would be exchanged, policies explained and dotted-lines signed. An insurance agent would work hard to create a good impression through their wardrobe, office surroundings and persona. Today Read more…