Hanging onto insurance customers can be tough. Sometimes a client will leave you for a random reason—their best friend just became an insurance agent, and they really want to be supportive of her new business. Or maybe they’re selling their Read more…
Listening is the cornerstone of most relationships, whether it’s with your partner, family, friends, business associates or your insurance clients. Listening well can build rapport and confidence while failing to listen can cause misunderstandings and schisms. In the insurance business, Read more…
Think back to the last time you met someone and immediately felt at ease. What was it that made you like them instantly? Conversely, what about the person who triggered distrust or dislike—what was it that caused such a strong Read more…
It’s universal: existing customers are an excellent source for future sales. You don’t have to spend time, money or effort to find them, establish a relationship or onboard them as clients—that work is already done. All you have to do Read more…
The topic of digital marketing is vast because it can involve many different mediums. Think about all the ways you interact with the world digitally: browsing social media, reading blogs, sending and receiving emails, searching websites, downloading apps, etc. For Read more…
Imagine you don’t work in the insurance business. Picture yourself as a dentist or an electrician, and now it’s time for you to shop for and purchase insurance. What would your experience be like? Do you know? Try calling your Read more…
Prospecting: an unavoidable part of an insurance agent’s job. New agents need to do a lot of it to build their clientele, and experienced agents with large books need to replace clients lost to attrition if they want to maintain Read more…
In the digital world, visibility is key, especially in an industry like insurance where the competition is fierce and you’re forced to fight for your clients’ attention and business. How do you stand out from the crowd? How do you Read more…
New year, new social! Revamp your social media channels with these quick tips.
You’ve probably heard it before—content is king. In the digital world, this is absolutely true! Creating valuable, engaging content is a must in order to stay relevant and keep visitors coming back. But how do you leverage all that content Read more…