No matter how large or small your agency, lead nurturing is the most important thing anyone in sales and marketing can do. The reason for this: closing a sale requires multiple touch points before it can be done. Oh sure, Read more…
Selling is not a skill. It’s an umbrella of skills that allow you to be adaptive and effective in finding leads, turning them into prospects and seeing them through to conversion. While you do not have to have mastery over Read more…
Growing your sales organization is priority one no matter how successful you are individually. At some point, you will want to take it to the next level, and the only way to do that is to build a team capable Read more…
Email follow-up templates can help you navigate the sometimes tricky lead nurturing process by recognizing and systemizing the different modes of contact in the seller/buyer interchange. Yes, it would be so much simpler if all your leads followed the same Read more…
The regional directors at Hometown Quotes, all successful former insurance agents, have lots of good advice about how to work online leads. Here are three tips that take varying lengths of time to implement: Adjust Your Quote Language EFFORT LEVEL: Read more…
Unless You Have an Extra $500,000 in Your Pocket… In the last 10 to 15 years, the insurance industry has changed rapidly. Gone are the days when most leads came from yellow-pages ads, flyers handed out at middle-school ballgames or Read more…
A text message has the potential to be interpreted a lot of different ways, ranging from cheerfully helpful to dreadfully obnoxious. Texting is like a tap on the shoulder. If it’s not gentle and well-timed, it’s going to come Read more…
Social Statistics 2.0 recently conducted a survey that found 52% of workforce respondents meet with 50 or more customers/clients in a given year. As an insurance agent, you are likely in that grouping, and most likely in the upper 25%, Read more…
Company Overview Dial Your Leads (DYL) is a computer-based service that helps insurance agents reach customers quickly and efficiently. And it integrates seamlessly with Hometown Quotes. Here’s how it works: When Hometown Quotes generates a fresh lead—someone who is online Read more…
I know what it’s like to build an agency. I’ve done it 3 times in 3 different states, and I remember sitting at my desk thinking, this is mine…now what? In our industry, if you’re not selling, you’re not growing. Read more…