It’s universal: existing customers are an excellent source for future sales. You don’t have to spend time, money or effort to find them, establish a relationship or onboard them as clients—that work is already done. All you have to do is retain them as customers in order to sell them Read more…
The topic of digital marketing is vast because it can involve many different mediums. Think about all the ways you interact with the world digitally: browsing social media, reading blogs, sending and receiving emails, searching websites, downloading apps, etc. For each one of these digital channels, there are multiple ways Read more…
Imagine you don’t work in the insurance business. Picture yourself as a dentist or an electrician, and now it’s time for you to shop for and purchase insurance. What would your experience be like? Do you know? Try calling your agency’s phone number or have a friend do it and Read more…
Prospecting: an unavoidable part of an insurance agent’s job. New agents need to do a lot of it to build their clientele, and experienced agents with large books need to replace clients lost to attrition if they want to maintain or grow their agencies. Here are three tried-and-true tips to Read more…
In the digital world, visibility is key, especially in an industry like insurance where the competition is fierce and you’re forced to fight for your clients’ attention and business. How do you stand out from the crowd? How do you make a good first impression and encourage insurance-seekers to reach Read more…
You’ve probably heard it before—content is king. In the digital world, this is absolutely true! Creating valuable, engaging content is a must in order to stay relevant and keep visitors coming back. But how do you leverage all that content and drive business from it? Enter: content marketing. Content marketing Read more…
You may not buy them boxes of chocolates or bouquets of flowers, but connecting and building relationships with potential clients is essential. It’s easier when you have a clear picture of the type of client that is the right match for your agency. Do you know what kind of customer Read more…
Part of being successful in insurance sales is learning how to remove obstacles. While you may have thought about how to overcome things like price objections or making sure you’re talking to the final insurance decision maker in a family, how much time have you put into thinking about the Read more…
You’ve probably given a fair amount of thought to how to make an initial sale to a customer. Maybe you’ve practiced explaining insurance products, set up your schedule to respond to fresh leads quickly and read up on how to decipher different personality types. Yep, you’re good to go when Read more…
Insurance customers are changing. Technology has a lot to do with it, but there are other factors, too. Increased mobility (people move more), evolving societal norms (customers coming from all demographics), the availability of more insurance products (and resulting customization options)—all of these factors and more have changed the landscape Read more…