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Pro Tips

Featured

3 Proven Prospecting Tips

Prospecting: an unavoidable part of an insurance agent’s job. New agents need to do a lot of it to build their clientele, and experienced agents with large books need to replace clients lost to attrition if they want to maintain or grow their agencies. Here are three tried-and-true tips to Read more…

By Hometown Quotes, 5 yearsJanuary 27, 2020 ago
Featured

Let’s Get Digital! Revamp Your Online Presence

In the digital world, visibility is key, especially in an industry like insurance where the competition is fierce and you’re forced to fight for your clients’ attention and business. How do you stand out from the crowd? How do you make a good first impression and encourage insurance-seekers to reach Read more…

By Hometown Quotes, 5 yearsJanuary 23, 2020 ago
Marketing

Video – Revamp Your Social Media

New year, new social! Revamp your social media channels with these quick tips.

By Hometown Quotes, 5 yearsJanuary 16, 2020 ago
Featured

Create Value Through Content Marketing

You’ve probably heard it before—content is king. In the digital world, this is absolutely true! Creating valuable, engaging content is a must in order to stay relevant and keep visitors coming back. But how do you leverage all that content and drive business from it? Enter: content marketing.  Content marketing Read more…

By Hometown Quotes, 5 yearsJanuary 16, 2020 ago
Featured

Matchmaking for Insurance Agencies and Clients

You may not buy them boxes of chocolates or bouquets of flowers, but connecting and building relationships with potential clients is essential. It’s easier when you have a clear picture of the type of client that is the right match for your agency. Do you know what kind of customer Read more…

By Hometown Quotes, 5 yearsJanuary 9, 2020 ago
Featured

Four Things That Are Killing Your Sales (and How to Fix Them)

Part of being successful in insurance sales is learning how to remove obstacles. While you may have thought about how to overcome things like price objections or making sure you’re talking to the final insurance decision maker in a family, how much time have you put into thinking about the Read more…

By Hometown Quotes, 5 yearsJanuary 3, 2020 ago
Outreach Tactics
Featured

Making the All-Important Second Sale

You’ve probably given a fair amount of thought to how to make an initial sale to a customer. Maybe you’ve practiced explaining insurance products, set up your schedule to respond to fresh leads quickly and read up on how to decipher different personality types. Yep, you’re good to go when Read more…

By Hometown Quotes, 5 yearsDecember 23, 2019 ago
Featured

Build Rapport to Build Your Bottom Line

Insurance customers are changing. Technology has a lot to do with it, but there are other factors, too. Increased mobility (people move more), evolving societal norms (customers coming from all demographics), the availability of more insurance products (and resulting customization options)—all of these factors and more have changed the landscape Read more…

By Hometown Quotes, 5 yearsDecember 19, 2019 ago
Featured

Superior Service is Your Greatest Marketing Tool

Wherever you are in the lifecycle of your agency, it’s worth your time to do periodic agency evaluations. Each time you engage in the process, it can be helpful to narrow your focus and think about a different topic—things like the usefulness of your website or how you train new Read more…

By Hometown Quotes, 5 yearsDecember 11, 2019 ago
Featured

Work Smarter, Not Harder with 5 Helpful Hacks

Insurance is a sales-driven business, which means it requires a different approach than, say, engineering. While an engineer might thrive on peace, quiet and minimal interruptions, you’re never going to find that at an insurance agency. Instead, incoming leads, ringing phones, and frequent problem-solving interruptions are the order of the Read more…

By Hometown Quotes, 5 yearsDecember 5, 2019 ago

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