Did you know that 80% of your future sales will come from 20% of your customer base (Small Business Trends, 2020)? Companies are focusing more and more on new customer acquisition, but that doesn’t mean you can forget about your existing customers. Retaining existing customers cost 5-25x less than acquiring Read more…
Staying Abreast of Best Health Practices is Important One of the vexing issues related to COVID-19 is that it is a novel coronavirus—as far as epidemiologists know, it has never existed before. We’ve all had experience with the common cold, and many of us have had the flu before, so Read more…
Keep Up Your Marketing through Email Marketing has taken some interesting turns in the last several weeks. It feels out-of-touch to run self-promotional television or radio ads when people are anxious about the illness. Billboards and bus-bench ads don’t have quite the same reach when most of us are sheltering Read more…
I believe everyone can relate to showing up to class and hearing the famous words “Pop Quiz Time!” Queue the eye rolls, sighs, and a slight snicker from within the teacher’s soul. Just kidding, she or he isn’t that sinister…hopefully, right? 🙂 But I truly have a quick question. If Read more…
Thoughtful Empathy Can Ease Uncertainty The U.S. is heading into its fourth month of the COVID-19 pandemic, and many of the initial adjustments we’ve made to our lives have become part of a new routine. Some of us have come up with creative and effective ways to stay connected and Read more…
Take Your Customer’s Journey Many of us know what it’s like to have a favorite t-shirt. Maybe the fabric is extra-soft, or the color complements your eyes, or it reminds you of your team winning the championship. Whatever the reason, it’s comfortable, so you wear it a lot. And then Read more…
Are you a salesperson or customer service professional in the insurance* industry? If so, you should get to know Hometown Quotes. Hometown Quotes is one of the biggest privately-owned lead vendors in the U.S. We are founded by insurance agents, for insurance agents. We have over 4+ decades of combined Read more…
Strategic Texting Makes a Lot of Sense Texting is good for a lot more than sending inside jokes with a group of college friends or keeping tabs on a teenager who’d rather type than talk. Texts can also be useful in a business setting such as insurance sales. Like any Read more…
2020 has been a doozy of a year and it doesn’t seem to be slowing down anytime soon. I have dealt with customer interaction in some facet within Hometown Quotes the entire time I’ve worked here. Though it may seem like the time is dim, there is no better time Read more…
Have you ever felt like you were talking to someone and you could literally see the words you were saying go in one ear and directly out of the other ear? Whether you are in customer service or sales, we have to be willing to listen to our prospective Read more…