Let’s be honest, we have been selling our whole lives. We sell our beliefs and style to make friends or to parent your kids, we sell a company’s products to make a living, and to be totally honest…we sell ourselves on a daily basis. And because we do so much Read more…
Insurance is About More Than Premium Costs If you sell insurance, you know that the right insurance is not always the cheapest insurance. But your potential customers may not see it the same way. That’s especially understandable with those who have never needed to file a claim; experience has not Read more…
Each industry has their own idea of what their customer experience journey should look like. The one skill set that is imperative to your customer’s experience is empathy. Customers want to feel heard and understood. Hearing someone without understanding is not the same as actually listening to them and your Read more…
Internet leads are no longer a stranger. We need to embrace them and work them. It can be daunting, but it is really easy to incorporate into your daily activity. Don’t live in fear, stand up in it! Don’t hate internet leads. They work, if you work them. Let’s take Read more…
And Why Should You Care? For a period in the 1900s when telephones were a relatively new invention, there was little expectation for privacy. “Party lines” were common, a setup where multiple households shared a single phone line. This meant that anyone on that circuit could pick up their device Read more…
Protect Your Agency’s Reputation Have you ever seen a Google review that reads something like this? “The décor is really fun, the food was great and our server was so sweet—she even gave us free dessert! Too bad the people next to us were so loud.” Then you notice that Read more…
Did you know that 80% of your future sales will come from 20% of your customer base (Small Business Trends, 2020)? Companies are focusing more and more on new customer acquisition, but that doesn’t mean you can forget about your existing customers. Retaining existing customers cost 5-25x less than acquiring Read more…
Staying Abreast of Best Health Practices is Important One of the vexing issues related to COVID-19 is that it is a novel coronavirus—as far as epidemiologists know, it has never existed before. We’ve all had experience with the common cold, and many of us have had the flu before, so Read more…
Keep Up Your Marketing through Email Marketing has taken some interesting turns in the last several weeks. It feels out-of-touch to run self-promotional television or radio ads when people are anxious about the illness. Billboards and bus-bench ads don’t have quite the same reach when most of us are sheltering Read more…
I believe everyone can relate to showing up to class and hearing the famous words “Pop Quiz Time!” Queue the eye rolls, sighs, and a slight snicker from within the teacher’s soul. Just kidding, she or he isn’t that sinister…hopefully, right? 🙂 But I truly have a quick question. If Read more…