Sell More Insurance by Learning from Yourself If you don’t know where you’re going, how are you going to get there? You’re probably familiar with this rhetorical question, which is a way of pointing out that having a clear goal is a good thing. But it’s not the only thing, Read more…
Updating Your Agency’s Online Presence In a blog post last week, we talked about how to hone your brand identity and differentiate yourself from your competitors. This week we’ll focus specifically on bringing your online presence into alignment with that brand identity. [LINK TO LAST WEEK’S POST] Step 1: Look Read more…
Know Your Customer, Know Yourself Imagine for a minute that your agency was a person—what would that person look like to other people? Would it be an energetic young man with an easy smile and casually cool style? Or maybe a confident middle-aged woman with elegant clothing and a tasteful Read more…
It’s a Chatbot If you haven’t yet encountered a chatbot, you likely will soon. Chatbots are software systems that are programmed to anticipate and respond to common customer inquiries. For instance, within the insurance industry a chatbot might: Collect consumer information that is then passed along to you as an Read more…
Ask and Listen to Make More Sales We’ve all had the experience of meeting someone for the first time who immediately dominates a conversation. It’s pretty rare that this type of behavior is not at least somewhat annoying. Sometimes in insurance sales, you have a limited time to make your Read more…
Insurance is About More Than Premium Costs If you sell insurance, you know that the right insurance is not always the cheapest insurance. But your potential customers may not see it the same way. That’s especially understandable with those who have never needed to file a claim; experience has not Read more…
Internet leads are no longer a stranger. We need to embrace them and work them. It can be daunting, but it is really easy to incorporate into your daily activity. Don’t live in fear, stand up in it! Don’t hate internet leads. They work, if you work them. Let’s take Read more…
And Why Should You Care? For a period in the 1900s when telephones were a relatively new invention, there was little expectation for privacy. “Party lines” were common, a setup where multiple households shared a single phone line. This meant that anyone on that circuit could pick up their device Read more…
Protect Your Agency’s Reputation Have you ever seen a Google review that reads something like this? “The décor is really fun, the food was great and our server was so sweet—she even gave us free dessert! Too bad the people next to us were so loud.” Then you notice that Read more…
Did you know that 80% of your future sales will come from 20% of your customer base (Small Business Trends, 2020)? Companies are focusing more and more on new customer acquisition, but that doesn’t mean you can forget about your existing customers. Retaining existing customers cost 5-25x less than acquiring Read more…