Thoughtful Empathy Can Ease Uncertainty The U.S. is heading into its fourth month of the COVID-19 pandemic, and many of the initial adjustments we’ve made to our lives have become part of a new routine. Some of us have come up with creative and effective ways to stay connected and Read more…
Take Your Customer’s Journey Many of us know what it’s like to have a favorite t-shirt. Maybe the fabric is extra-soft, or the color complements your eyes, or it reminds you of your team winning the championship. Whatever the reason, it’s comfortable, so you wear it a lot. And then Read more…
Strategic Texting Makes a Lot of Sense Texting is good for a lot more than sending inside jokes with a group of college friends or keeping tabs on a teenager who’d rather type than talk. Texts can also be useful in a business setting such as insurance sales. Like any Read more…
2020 has been a doozy of a year and it doesn’t seem to be slowing down anytime soon. I have dealt with customer interaction in some facet within Hometown Quotes the entire time I’ve worked here. Though it may seem like the time is dim, there is no better time Read more…
Have you ever felt like you were talking to someone and you could literally see the words you were saying go in one ear and directly out of the other ear? Whether you are in customer service or sales, we have to be willing to listen to our prospective Read more…
I like to be the best at everything I do. I am 1 of 9 so we grew up with a lot of healthy competition between academics, athletics, and our parent’s time. When I come up short, it pushes me to learn better ways of doing things. Failure truly does Read more…
A Useful Work-from-Home Project: Create a Drip Email Campaign Our last blog post covered some whys and hows of using email to market your insurance business. This week we’ll look at a specific type of emailing—drip campaigns. A drip campaign is a series of emails planned to have a cumulative Read more…
Keep Up Your Marketing through Email Marketing has taken some interesting turns in the last several weeks. It feels out-of-touch to run self-promotional television or radio ads when people are anxious about illness. Billboards and bus-bench ads don’t have quite the same reach when most of us are sheltering in Read more…
3 Times and 6 Ways to Ask for Referrals You know referrals are a great way to build your insurance book. You’ve heard there are some especially good times to ask for a referral, like right after an initial sale, a premium reduction or a successful claim. But maybe you’re Read more…
10 Traits of a Great Insurance Agent The lesson that all work has dignity has really been driven home in the last month. The grocery clerks stocking shelves overnight, delivery drivers bringing crucial supplies to our homes and hospital janitors sterilizing rooms to keep patients safe have all proven that Read more…