Insurance is About More Than Premium Costs If you sell insurance, you know that the right insurance is not always the cheapest insurance. But your potential customers may not see it the same way. That’s especially understandable with those who Read more…
Each industry has their own idea of what their customer experience journey should look like. The one skill set that is imperative to your customer’s experience is empathy. Customers want to feel heard and understood. Hearing someone without understanding is Read more…
Internet leads are no longer a stranger. We need to embrace them and work them. It can be daunting, but it is really easy to incorporate into your daily activity. Don’t live in fear, stand up in it! Don’t hate Read more…
And Why Should You Care? For a period in the 1900s when telephones were a relatively new invention, there was little expectation for privacy. “Party lines” were common, a setup where multiple households shared a single phone line. This meant Read more…
Protect Your Agency’s Reputation Have you ever seen a Google review that reads something like this? “The décor is really fun, the food was great and our server was so sweet—she even gave us free dessert! Too bad the people Read more…
Did you know that 80% of your future sales will come from 20% of your customer base (Small Business Trends, 2020)? Companies are focusing more and more on new customer acquisition, but that doesn’t mean you can forget about your Read more…
Staying Abreast of Best Health Practices is Important One of the vexing issues related to COVID-19 is that it is a novel coronavirus—as far as epidemiologists know, it has never existed before. We’ve all had experience with the common cold, Read more…
Keep Up Your Marketing through Email Marketing has taken some interesting turns in the last several weeks. It feels out-of-touch to run self-promotional television or radio ads when people are anxious about the illness. Billboards and bus-bench ads don’t have Read more…
I believe everyone can relate to showing up to class and hearing the famous words “Pop Quiz Time!” Queue the eye rolls, sighs, and a slight snicker from within the teacher’s soul. Just kidding, she or he isn’t that sinister…hopefully, Read more…
Thoughtful Empathy Can Ease Uncertainty The U.S. is heading into its fourth month of the COVID-19 pandemic, and many of the initial adjustments we’ve made to our lives have become part of a new routine. Some of us have come Read more…