Make Yourself Familiar Within the marketing world, there is a concept known as the “familiarity principle.” This is the idea that people are more likely to make a purchase when they feel like they already know a product. It’s why new brands can have such a difficult time making inroads—they Read more…
More Claims, Rate Increase and More “Climate is what you expect, weather is what you get.” – from the National Oceanic and Atmospheric Administration website If you imagine climate change as a tornado, the insurance industry is going to take a direct hit. In the last year alone, unprecedented freezes Read more…
Do you know how many of your customers are cancelling and/or aren’t renewing their subscriptions during a specific time period? This is referred to as customer churn. It is the business cycle of losing and procuring customers. Every company experiences customer churn. The lower your churn rate, the better. Your Read more…
How Will Autonomous Vehicles Affect Insurance Agents? According to just about anyone in the forecasting business (Morningstar, McKinsey & Company, Accenture), we are now in the decade of self-driving cars. Or, to put it more accurately, since trucks and other modes of transportation are also being planned and manufactured—we are Read more…
Wouldn’t you love to have perfect sales calls all the time? They don’t happen by accident. Being able to think quickly on your feet helps, but blindly jumping on a call relying on charm and ad lib won’t get the job done…perfectly. Call mapping can be used to facilitate you Read more…
Connectivity is Changing Insurance Your refrigerator can automatically add items to your grocery list. Your smartwatch can check to make sure you’re okay if it senses you’ve fallen down. Your dog’s collar can show you where she’s wandered to if she escapes your backyard. The Internet of Things has officially Read more…
Making Payouts Faster and Easier How an insurance company handles claims can make or break its reputation. From a consumer point of view, what good are low car insurance premiums if it takes weeks to get the money for your car repair? Speed is one of the reasons more companies Read more…
How This New-ish Field is Affecting Rates and Even Insurability You may or may not have heard the word telematics yet, but as an insurance agent, you’re certainly familiar with the concept. You know how insurance companies like to track drivers in order to get a handle on their driving habits? Read more…
Improve Your Phone and Online Presence The COVID-19 pandemic has brought many changes to the way we do business, a number of which seem like they’re going to become permanent. One of them is fewer face-to-face meetings. In an industry like insurance sales that thrives on personal connections, this last Read more…
In a perfect world we have a list of the best prospects, they answer the phone the first time you reach out, and you close the deal all in one scoop. The reality sets in and studies show that only 2% of sales are made on the first call. You Read more…